Reusable SKILL.md capabilities that give your agent new expertise — installed into .claude/skills/ and friends.
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in
Optimizes application performance across frontend, backend, queries, and databases. Use when performance requirements exist, when you suspect performance regressions, when Core Web Vitals or load times need improvement, when N+1 query patterns need fixing, or when profiling reveals bottlenecks.
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails
Turn the current project website into a short, polished, shareable launch video using Hyperframes. Use when someone says "/brag", "let's brag about this", "make a launch video", "turn this into a video", or wants to share what they built. Reads the project code directly — no live URL or screenshots needed.
Draft the outreach copy and sequence plan used to recruit new affiliates into a commission-based affiliate program - prospect qualification and tiering, pitch angle, first-touch recruitment email, follow-up sequence with a breakup touch, channel mix, and outreach tracking. Covers B2B SaaS and B2C ecommerce/DTC programs. Use whenever the user mentions recruiting affiliates, affiliate sourcing, or pitching content and review sites, coupon and cashback partners, newsletter operators, communities, podcasters, o
Audit an affiliate or partner commission payout run for accuracy before money is disbursed - per-line rate and tier recomputation, double-counted conversions, clawback and validation windows, period cutoff, currency, rounding, and tax-form status, delivered as an audit report with severities and recommended holds. Covers B2B SaaS recurring revenue-share and B2C ecommerce order-level CPA programs. Use whenever the user mentions an affiliate payout audit, commission accuracy, payout reconciliation, overpaid o
Build the detection rule set an affiliate program manager uses to flag fraudulent affiliate activity, plus the investigation and escalation path behind it - cookie stuffing, fake lead and form-fill fraud, self-referral rings, traffic-quality baselines, commission holds and clawbacks, and separating real fraud from legitimate low-incrementality coupon or cashback partners. Covers B2B SaaS lead-gen and B2C ecommerce programs. Use whenever the user mentions affiliate fraud, suspicious affiliate traffic, inva
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference fo
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor
Creates specs before coding. Use when starting a new project, feature, or significant change and no specification exists yet. Use when drafting a PRD or requirements document with objectives and scope, or when requirements are unclear, ambiguous, or only exist as a vague idea. Use when a single requirement spans several independently testable capabilities and needs decomposing into a capability map of modules before specifying.
Simplifies code for clarity. Use when refactoring code for clarity without changing behavior. Use when code works but is harder to read, maintain, or extend than it should be. Use when reviewing code that has accumulated unnecessary complexity.
Rank named candidate strategic alliances and technology partnerships by expected value, effort, and risk, to decide where partner-team capacity goes - must-pass screens, a weighted alliance scorecard with sensitivity analysis, co-innovation and platform-dependency risk checks, a ranked shortlist, and a go/no-go recommendation memo. Covers B2B tech alliances and B2C brand and creator partnerships. Use whenever the user mentions alliance prioritization, partnership ranking, partner shortlisting, or asks whic
Define the metric set and layout for an affiliate performance dashboard, delivered as a dashboard specification document - metric definitions with explicit formulas, views per audience, refresh and review cadence, and alert thresholds for top affiliates, conversion by source, and program ROI. Covers B2B SaaS recurring revenue-share and B2C ecommerce order-level CPA programs. Use whenever the user mentions affiliate program reporting, affiliate KPIs, affiliate ROI, revenue concentration, or what to put on an
Draft the terms and conditions an affiliate accepts when joining a commission-based program - the affiliate program agreement, with the canonical clause set, prohibited-tactics clauses and enforcement ladder, commission validation, clawback and termination mechanics, and jurisdiction overlays (FTC endorsement rules, EU P2B, UK ASA/CAP, GDPR roles). Output is a clause-complete draft flagged for mandatory legal review, for B2B SaaS and B2C ecommerce alike. Use whenever the user mentions affiliate program term
Design the onboarding sequence that carries a newly approved affiliate from approval to first tracked conversion - touch plan (timing, channel, one action per touch), asset kit, time-boxed activation nudge, and never-activated follow-up branch. Covers B2B SaaS partner programs and B2C ecommerce affiliate programs. Use whenever the user mentions affiliate onboarding, an affiliate welcome email series, affiliate activation, a new-affiliate ramp, partner activation emails, or approved affiliates who never send
Design the overall structure of a B2B partner or channel program from scratch - a readiness gate that can conclude not yet, partner value proposition, which motions to run (referral, reseller, services, technology), tier count, benefit stack, program-wide economics envelope, governance, and success horizon. Covers B2C analogs (dealer, franchise, ambassador). Use whenever the user mentions building a partner program, channel program design, launching a channel, a partner ecosystem program, or asks whether th
Plans a partnerships career from the candidate side across the field's four sub-disciplines - channel/alliance, affiliate, influencer/creator, referral. Covers the internal-transfer entry tactic, the company-type hiring bar, channel-manager interview-loop prep including the negotiation role-play and the "same deal in December as January" judgment test, job-posting red-flag reads, and offer evaluation gated on live verification since published comp benchmarks disagree by 2-3x. States plainly that no cross-co
Decide which partner categories to add next to a partner ecosystem and in what sequence - a staged partner-category expansion roadmap with readiness gates, capacity limits, and kill criteria. Covers B2B categories (tech/ISV, reseller/VAR, MSP, SI/GSI, agency, referral/affiliate, marketplace) and consumer-side equivalents (retail/wholesale, creator, licensing, co-branding). Use whenever the user mentions partner ecosystem expansion, partner category planning, a partner mix roadmap, or asks which partner ty
Define the operational guardrails that stop end customers from gaming a refer-a-friend program - reward caps, velocity limits and cooldowns, reward-hold windows tied to the refund window, eligibility rules, identity-verification gates, a published enforcement ladder, and abuse-monitoring signals. Produces a guardrail spec for B2C and B2B SaaS referral program managers. Use whenever the user mentions referral abuse, self-referral, fake accounts claiming referral rewards, referral rings, or a referral code le
Check a specific piece of affiliate or influencer content (caption, video script, transcript, screenshot, or live URL) against disclosure regulations and return a pass/fail compliance review with placement, wording, and per-format fixes. Covers FTC affiliate disclosure (16 CFR 255 and 465), UK CAP/CMA rules, EU UCPD and DSA, and German, French and Italian overlays, pre-publication or already live. Use whenever the user mentions affiliate disclosure, FTC disclosure, paid partnership labeling, sponsored conte
Write the channel conflict rules that govern contested deals between direct sales and channel partners or between partners - rules of engagement, account segmentation, named-account carve-outs, deal registration as a claim instrument (protection window, tie-break, rejection grounds), compensation neutrality for direct reps, escalation and adjudication ladders, and governance cadence. Also covers consumer brands (D2C vs retail conflict, MAP policy, channel-exclusive assortment). Use whenever the user mention