Skills

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "exper

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimizatio

Guides stable API and interface design. Use when designing APIs, module boundaries, or any public interface. Use when creating REST or GraphQL endpoints, defining type contracts between modules, or establishing boundaries between frontend and backend.

Build and troubleshoot Cloudflare Basin analytics workflows with Basin Pipelines, Basin Catalog, and Basin SQL. Use for streaming data into R2 Iceberg tables, managing catalogs, or querying those tables; also use for requests using the former Data Platform, Pipelines, R2 Data Catalog, or R2 SQL names.

Build and troubleshoot Cloudflare K2 or K2 Streams durable logs. Use for stream setup, producing from Workers or HTTP, configuring retention and inputs, and consuming through subscriptions.

Transforms vague UI ideas into polished, Stitch-optimized prompts. Enhances specificity, adds UI/UX keywords, injects design system context, and structures output for better generation results.

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form that captures i

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-crea

Review Archify issues, PRs, or code through value, cost, and impact to support evidence-based maintenance decisions. Use for issue triage, change reviews, and code quality assessments.

Records decisions and documentation. Use when you need to document an architecture decision (ADR) or the reasoning behind a design choice, when changing public APIs, shipping features, or when you need to record context that future engineers and agents will need to understand the codebase.

Simplifies code for clarity. Use when refactoring code for clarity without changing behavior. Use when code works but is harder to read, maintain, or extend than it should be. Use when reviewing code that has accumulated unnecessary complexity.

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy.

Drives development with tests using the red-green-refactor loop. Use when implementing any logic, fixing any bug, or changing any behavior. Use when you need to prove that code works, when a bug report arrives, or when you're about to modify existing functionality. Use when asked to add tests to a function, fix a bug in it or change its behavior, even when the code is pasted inline and the request does not mention tests.

Instruments code so production behavior is visible and diagnosable. Use when adding logging, metrics, tracing, or alerting. Use when shipping any feature that runs in production and you need evidence it works. Use when production issues are reported but you can't tell what happened from the available data.

Subjects every non-trivial decision to a fresh-context adversarial review before it stands. Use when you want every assumption cross-examined before proceeding, when stress-testing a plan for hidden failure modes, when correctness matters more than speed, when working in unfamiliar code, when stakes are high (production auth, security-sensitive logic, a high-stakes migration, irreversible operations), or any time a confident output would be cheaper to verify now than to debug later.

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to a

Optimizes agent context setup. Use when starting a new session, when agent output quality degrades, when switching between tasks, or when you need to configure rules files and context for a project.

Extracts what the user actually wants instead of what they think they should want. Achieves this through one-question-at-a-time interview until ~95% confidence about the underlying intent. Use when an ask is underspecified ("build me X" without "for whom" or "why now"), when the user explicitly invokes ("interview me", "grill me", "are we sure?", "stress-test my thinking"), or when you catch yourself silently filling in ambiguous requirements before any plan, spec, or code exists.

Guides systematic root-cause debugging. Use when tests fail, builds break, something that worked yesterday broke, behavior doesn't match expectations, or you encounter any unexpected error. Use when you need to figure out what broke and why — a systematic approach to finding and fixing the root cause rather than guessing.

Refines raw ideas into sharp, actionable concepts through structured divergent and convergent thinking. Use when an idea is still vague, when you need to stress-test assumptions before committing to a plan, or when you want to expand options before converging on one. Triggers on "ideate", "refine this idea", or "stress-test my plan".

Delivers changes incrementally in thin, verifiable slices. Use when implementing any feature or change that touches more than one file, or when picking up the next task from a plan. Use when rolling a change out behind a feature flag, when you're about to write a large amount of code at once, or when a task feels too big to land in one step.